Melbourne Cycle Chic photographer in residence, Jac Price, went on a photo tour in one of Melbourne’s trendiest locations, Chapel Street. In her own words this is what she found – “I like the way that practical and comfortable has carved it’s way into fashion, and in this case right down the center of Melbourne’s fashion suburb!

Simple, but sassy.

Nothing chic here, but we like his look anyway.

One happy bicycle babe!

One not quite as happy, but a bike babe all the same.

What's not to love about a man who doesn't give a chic about Cycle Chic!

Jeans and a jacket. Keep your cycling simple people.

A few rips in your jeans keeps your riding cool too.